Spring 2026

Business of Graphic Arts

VC283

Calendar

COURSE WEEK ::

01 | 02 | 03 | 04 | 05 | 06 | 07 | 08 | 09 | 10

Calendar Notes:

  • Reading assignments listed are to be completed before the next class week.

Week 01 | Business Plans

Tuesday :: 03.31.2026

Welcome Course Introduction & Welcome
Review of Course Syllabus and Calendar
Discussion Introduction to Business Plans
Project Business Plan Development
Reading Design is a Job Introductions and Chapter 1

Thursday :: 04.02.2026

Discussion The Pros and Cons of Freelancing
Reading Design is a Job Chapter 2

Week 02 | Freelancing / Entering the Job Market

Tuesday :: 04.07.2026

Discussion The Pros and Cons of Freelancing continued
Understanding Start-up Costs
Group Exercise Calculating Start-up Costs
Reading Design is a Job Chapter 3

Thursday :: 04.09.2026

Discussion Entering the Job Market: Where to work, positions, & what employers are looking for.
Writting Résumés & Cover Letters
Worksheet Questions to help prepare for your job search
Writing Exercise Introduction to Writing Exercises
Job Research & Application Packet
Reading Design is a Job Chapters 8 & 9

Week 03 | Business Plans / Self Promotion

Tuesday :: 04.14.2026

Due Business Plan Development Project
Calculating Start-up Costs Exercise
Discussion Business Plan Development Project
Project Agency Pitch Presentation Group Project

Thursday :: 04.16.2026

Discussion How to Get Work
Video What Clients Don’t Know (and Why It’s Your Fault) Mike Monteiro

Week 04 | Self Promotion

Tuesday :: 04.21.2026

Due Job Research & Application Packet Exercise
Lab Exercise Wiki Wiki Marketing Plan Challenge
Reading Design is a Job Appendicies: Presenting Work

Thursday :: 04.23.2026 | Downtown Salem Field Trip

Field Trip Chemeketa Center for Business and Industry (CCBI) — with Angie Oven, CCBI Business Advisor
Co.W Studio — Salem co-working space; with Chelsea Nodine
The Refinery — Shared design studio space; with owner Vin Thomas

Week 05 | Presentations

Tuesday :: 04.28.2026

Discussion Giving Presentations
Group Lab In-class time to work on Group Agency Pitch Presentations

Thursday :: 04.30.2026

Due Group Agency Pitch Presentations
Presentations Group Agency Pitch Presentations

Week 06 | Setting Billing Rates

Tuesday :: 05.05.2026 No In-Person class

Midterm Exam Online midterm exam over all course discussions, projects, readings, & exercises (due by 11:30AM)
Reading Design is a Job Chapters 4 & 5

Thursday :: 05.07.2026

Discussion Estimated Start-up Costs
Pricing: Knowing what to charge.
Group Exercise Determining Hourly Rates
Reading Pricing Design Chapters 1 & 2
The Art of Creating Accurate Estimates (A List Apart)
Podcast How to Price Design Services (Presentable with Dan Mall)

Week 07 | Estimating

Tuesday :: 05.12.2026

Discussion Estimating: Preparing Estimates & Writing Project Proposals.
Understanding Value-Based Pricing
Project Project Proposal & Estimate
Reading Design is a Job Chapter 7
Pricing Design Chapters 4 & 5

Thursday :: 05.14.2026

Discussion More on Estimating: Presenting estimates to clients.

Week 08 | Time Tracking

Tuesday :: 05.19.2026

Due Job Research & Application Packet Exercise Revisions
Discussion Project Timelines & Time/Expense Tracking
Exercise Project Time & Expense Tracking
Reading Design is a Job Chapter 6

Thursday :: 05.21.2026 No In-Person class / VC 284 Field Trip

Week 09 | Invoicing & Customer Service

Tuesday :: 05.26.2026

Discussion Invoicing: Billing the client for your work.
Customer Service: Managing Clients & Co-workers
Exercise Invoice Writing
Reading Design is a Job Appendicies: Managing Feedback

Thursday :: 05.28.2026

Due Project Proposal & Estimate Project
Guest Speaker Jim Chi, Principal at Cascade Management Consulting, and with Oregon Sports Angels
Exam Distribution of take-home Final Exam

Week 10 | Portfolio Week

Tuesday :: 06.02.2026 No In-Person class

Due Project Time & Expense Tracking Exercise (5:00 PM)
Invoice Writing Exercise (5:00 PM)

Thursday :: 06.04.2026 | Portfolio 2026

Portfolio Show 3:30 PM – 7:00 PM

Week 11 | Finals Week

Tuesday :: 06.09.2026 @ 10:00–11:50 AM

Due Final Exam @ 10:00 AM
Discussion Debrief & Reflect on Business of Graphic Arts & Portfolio Show